Posts Tagged ‘centros médicos’

Is “patient-centered” design becoming a cliché? Some say yes, that the term covers everything these days from warmly hospitable to bare minimalist, depending on the tastes (and budgets) of the sponsors. When a leading faith-based healthcare system commits to defining “patient-centered,” though, it can take on new meaning.

The motto “patients first” was the driving force behind the design conceived for the Benjamin and Marian Schuster Heart Hospital at Kettering Medical Center, which is one of seven hospitals comprising Kettering Adventist Healthcare in Dayton, Ohio. In keeping with a religious denomination known for its emphasis on personal health and wholesome lifestyles, network administrators pushed for design innovation for “the good of the patient.” And they accepted a highly conceptual approach to make it work.

As regular HEALTHCARE DESIGN readers know by now, interior designer Jain Malkin, CID,AAHID, EDAC, directs one of the most conceptual design firms in the business. Malkin and her San Diego-based team at Jain Malkin Inc. have become known for incorporating, and even creating, strikingly original features that enliven the patient/family experience. The 130,000-square-foot Schuster Heart Hospital, a multi-service facility that opened in September 2010, is one of the latest examples of this.



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Many nurses are going back to school to earn doctorate degrees, but does that give them the right to call themselves doctor?

Many physicians don’t think so, and they are pushing for legislation to restrict who gets to call themselves a doctor, reports New York Times health reporter Gardiner Harris.

As more nurses, pharmacists and physical therapists claim this honorific, physicians are fighting back. For nurses, getting doctorates can help them land a top administrative job at a hospital, improve their standing at a university and get them more respect among colleagues and patients. But so far, the new degrees have not brought higher fees from insurers for seeing patients or greater authority from states to prescribe medicines….

Dr. Roland Goertz, the board chairman of the American Academy of Family Physicians, says that physicians are worried that losing control over “doctor,” a word that has defined their profession for centuries, will be followed by the loss of control over the profession itself. He said that patients could be confused about the roles of various health professionals who all call themselves doctors.


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The Healthcare design magazine

It is estimated that by the end of the decade, close to $60 billion will be spent on healthcare construction, which implies that close to $300 million will be spent on art in healthcare. In the current economic climate, this investment cannot go unchallenged. Does the investment in art reap tangible, measurable, and accountable benefits to a healthcare organization?

Only if we are able to make this case can art dodge the risk of being value engineered. Inclusion of art is of particular significance in mental health settings, where patients are “perceptually” vulnerable. In this context then, art must be chosen carefully, creatively, and conscientiously.


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If you are immersed in the evidence-based design process, then you know that a connection to nature is at the core of how the design of the built environment impacts the reduction of stress/pain and replenishes the soul.

Landscape architecture is a profession that has created exterior places of wellbeing for centuries. Then why not use similar design principles from landscape architecture in the design of an interior? Have you tried? Where are the similarities in the core principles for designing a healing place outside versus inside? Is it truly about blurring the interior and exterior of a building’s experience or is there a secret formula we have yet to crack?

Let’s examine for a minute what would happen if we discarded all of our beliefs about how an interior should be designed and turned to what we know from a baseline of research about how to positively influence the human condition. What if from that baseline of knowledge we asked questions about how to create a safe, human-centered, efficient, effective, mobile, and restorative environment? Hypothesize, if you will, and explore a new set of design principles that inform a new design vocabulary.


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Health Care Design Magazine
Case study at Smilow Cancer Hospital at Yale-New Haven Hospital.
Tony Falcone, "On a Clear Day," 2010. Photo credit: Rick Scanlan Photography with reproductions. Vivika Denegre, "Marsh View," 2010. Photo credit: Rick Scanlan Photography with reproductions. Smilow Healing Garden. Photo credit: Rick Scanlan Photography with reproductions. LeWitt wall drawing. Photo credit: Rick Scanlan Photography with reproductions.


Think about the way we most commonly view art. We may go to a museum, gallery, or show. We might pay an admission fee, have a membership card, or gather in a crowded room, sipping wine out of plastic cups. Doesn’t it seem more logical to bring art to where the people are or where they most need it? Doesn’t it make sense to bring it to a place where there’s a captive audience who would benefit from diversion, calming imagery, and creativity?


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La búsqueda de información sobre los U&A del Paciente de Medicina Privada y el conocimiento derivado por la actividad base de TheDoctorFactory – desarrollar planes estratégicos y de acción para los Centros en base a esta necesidad que crea el valor diferencial de unos centros vs. sus competidores – nos lleva a considerar las siguientes preguntas:

  • ¿ Qué sabemos del Paciente Privado? ¿ Lo que se le ofrece corresponde a lo que busca?
  • ¿ Prefieren los centros captar, analizar los resultados solo en base a sus propias encuestas?
  • ¿ Son suficientes los resultados obtenidos en cada centro, vía los cuestionarios de satisfacción sobre la atención recibida?
  • ¿ Queremos una información en base a lo que ya se le ofrece, o un estudio en base a lo que se le podría ofrecer según  sus necesidades?
  • ¿Está dispuesto el sector Médico Privado a mancomunarse para realizar un macro estudio sobre el tema?

La situación del mercado desde hace 2 años – por el marco económico global y también por una atomización actual del mercado que, desde TheDoctorFactory consideremos  insostenible – está creando, va a crear nuevos modelos, nuevas sinergias, nuevas asociaciones… que solo serán viables si se conocen las variables del comportamiento del Paciente.

Lanzamos aquí la idea… la llamaremos la “Voz del Paciente”… seguiremos informando…

Esperamos vuestros comentarios

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Antena 3 y Onda Cero se unen para luchar contra la obesidad infantil. Por esa razón, han reunido a un grupo de especialistas en nutrición, psicología, actividad física… con el objetivo de dar un nuevo paso adelante en la campaña “El estirón”.

El objetivo de esta iniciativa es crear conciencia a todos de que desde los primeros años es importante cuidar la alimentación y mantener unos hábitos de vida saludables.

Os dejamos el vídeo de la campaña… Divertido, fresco y con un mensaje muy positivo! Tal y como TheDoctorFactory entiende la comunicación en salud: Informar de una manera lúdica y entretenida buscando la máxima implicación del ciudadadno/Paciente.


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